Apple trademarks App Store icon
news April 10th, 2008
per TGDaily
Cupertino (CA) – Apple is accelerating its patent efforts cover all legal bases to protect its iPhone assets, which also includes a potentially new cash cow – the App Store. It should not come as a surprise that the company has trademarked an App Store icon that bears more than a passing resemblance to the Applications folder in Mac OS X Leopard.
Last week, the US Patent and Trademark Office published a granted a trademark for the App Store icon, showing a visual representation for the upcoming digital download store for iPhone/iPod touch that will enable users to browse, preview, purchase, download and update iPhone applications.
The App Store icon reveals more than just a passing resemblance of the Applications folder in Mac OS X. Both icons use almost identical pictogram outlining the letter “A”, constructed from a pencil, a paintbrush and a ruler. Unlike Mac OS X Leopard icons for the Applications folder, the App Store icon sports shiny dark and light blue shaded background that appears as if light streams originating from its center.
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