by Jonathan Cassell – Editorial Director and Manager, Public Relations
via iSuppli
What do you call a mobile phone that owners employ for voice communications less than half the time they are using it?
Apple Inc. calls it the iPhone, and iSuppli Corp.’s latest consumer survey research indicates that U.S. owners of the popular product are spending their time enjoying all its capabilities, i.e. voice, data communications and multimedia entertainment, rather than exclusively using it for traditional voice calls.
Owners of all types of mobile handsets use their phones for voice communications 71.7 percent of the time, according to research from iSuppli’s ConsumerTrak survey of U.S. residents. In contrast, iPhone owners spend just 46.5 percent of their time with the product engaged in voice calls. So what are consumers doing with their iPhones instead of talking?
U.S. consumers said they spent 12.1 percent of their iPhone usage time accessing the Internet, a stark contrast with 2.4 percent for all mobile phones on average. Furthermore, iPhone owners spent 11.9 percent of their usage time listening to music or other audio, compared to just 2.5 percent for all mobile handset users.
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