iPhone Users Surveyed: Young, Non-Mac Owners, Want Apps
news April 4th, 2008
Rubicon Consulting published data from an online survey of 460 “randomly” selected iPhone users. Full PDF of results is available from Rubicon. They claim there’s a 3.8% margin of error with a 90% confidence interval, but the validity of the data depends on how truly random their sampling was.
Summary of results:
- Email is the #1 function.
- iPhone increases mobile browsing with 75% of iPhone users saying it has led to more mobile browsing
- 50% of iPhone owners replaced conventional (non-smartphones) mobile phones.
- 1/3 of iPhone users carry a 2nd phone
- 1/4 of iPhone users say its displacing a notebook computer.
- 40% of iPhone users said “strongly” that they want to add new software apps.
- 40% if iPhone users said the browser has trouble with some web pages they want to visit
A few interesting graphs:
Satisfaction
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